Daniel Lara Rios is an Art Director specializing in advertising, 3D animation, 3D visualization, and graphic design. Fluent in both Spanish and English, Daniel has created multiple marketing and advertising campaigns with the skill of understanding the client and targeting the audience by engaging the consumers’ mind and effectively communicating the message. Researching the market and competitors is the foundation of all his projects. With 15 years of experience creating digital illustrations, animations and large format graphics and developing graphic design and architecture for trade show displays for five years, he has created multiple award-winning advertising and branding campaigns for high-tech, B2B, consumer based and interior design companies. His specialty has been in the advertising and graphic design industries with expert skills in digital illustration and animated pieces for the high-tech and bio-tech industries